Prioritising patients over profits


Launch of Australia’s first ‘for-benefit’ pharmaceutical company set to channel 100 per cent of profits into patient support & medical research 


Tomorrow's (November 25) launch of Australia’s first ‘for-benefit’ pharmaceutical company will see 100 per cent of profits injected into patient support and medical research organisations catering to our nation’s third most commonly diagnosed cancer.1


The innovative social enterprise will distribute ALL profits from the sale of its two, common breast cancer medications to Breast Cancer Network Australia (BCNA) and Breast Cancer Institute of Australia (BCIA).


“An estimated 15,600 women will be diagnosed with breast cancer in Australia this year,2 while the projected number of deaths from the disease will exceed 3,000,"1 said Ms Christine Nolan, CEO, BCNA.


“While fundraising constitutes the mainstay of our revenue, having an initiative that provides a constant, daily stream of financial support, is both remarkable and warmly embraced.”              


To learn more about this philanthropic initiative that prioritises patients over profits, tee up an interview with an expert and/or breast cancer survivor this Wednesday, November 25. 







Prof Bruce Mann

Specialist Breast Surgeon, Royal Melbourne & Women’s Hospital, MELBOURNE
Christine Nolan

CEO, Breast Cancer Network Australia (BCNA), MELBOURNE
Prof John Boyages

Professor of Breast Oncology & Director Lymphoedema Program, Faculty of Medicine & Health Sciences, Macquarie University, SYDNEY

Dr Belinda Kiely

Medical Oncologist, Macarthur Cancer Therapy Centre, Campbelltown, SYDNEY 

Dr Soozy Smith

CEO, Australian & New Zealand Breast Cancer Trials Group (ANZBCTG) & Breast Cancer Institute of Australia (BCIA), NEWCASTLE

Prof Stephen Auckland


Dr Deb Furniss

Radiation Oncologist, GenesisCare, BRISBANE

Ms Marg O'Donnell AO

Chair, Breast Cancer Network Australia (BCNA), BRISBANE

Dr David Boadle

Medical Oncologist, Royal Hobart Hospital, HOBART

Dr Rodney Pearce AM

Country & city GP & Medical Officer of Health, Eastern Health Authority, ADELAIDE 

Prof Arlene Chan

Medical Oncologist, Mount Hospital Centre & Vice Chair, Breast Cancer Research Centre WA, PERTH

Prof Joanna Dewar

Medical Oncologist, Sir Charles Gairdner Hospital & member, ANZBCTG Scientific Advisory Committee, PERTH



Dr Barry Frost

Director, For Benefit Medicines (FBM), SYDNEY

John Hurley  

Director, For Benefits Medicines (FBM), SYDNEY



Mother & breast cancer survivor approaching retirement, MELBOURNE
Leslie, 51

Mum, breast cancer survivor & clinical trials advocate, MELBOURNE
Andrea, 51

Mother-to-one & breast cancer survivor, MELBOURNE

Marlene, 72

Retired mother, grandmother, cricket tragic & breast cancer survivor, MELBOURNE
Elizabeth, 32

Mother, TV staffer & healthy lifestyle advocate, SYDNEY
Domini, 63

Author, journalist, public speaker & breast cancer survivor, SYDNEY
Susanne, 63               

Mother, children’s author, hotelier & triple breast cancer survivor, SYDNEY
Melanie, 40              

Loving wife, mother-to-one & breast cancer survivor, WOLLONGONG
Vicki, 57                      

Mother, breast cancer survivor & patient support group facilitator, MUDGEE   
Trish, 59                       

Public speaking coach, mentor & author living with breast cancer, BRISBANE
Patsy, 52                      

Mother, retired school teacher, dragon boater & breast cancer survivor, CANBERRA
Gillian, 68                   

Mother, international dragon boat racer & breast cancer survivor, CANBERRA

Chris, 56                                    

Mother, school business manager & breast cancer survivor, ADELAIDE
Vicki, 58                      

Mother, breast cancer survivor & patient group facilitator, PERTH
Dot, 77                         

Active mother, grandmother & breast cancer survivor, DARWIN  


Kirsten Bruce, 0401 717 566; Ruby Archis, 0413 834 906; Mark Henderson, 0431 465 004


Available for download WED, NOV 25, 2015 from


Available via satellite feed @ 9:15am Australian DST on WED, NOV 25, 2015 from 7 Network (SYD) – please record & ask Ch 7 in your capital city to on-pass, if an affiliate


1. Cancer Australia. Breast Cancer Statistics. Available at: [Last accessed July 2015].


To join the conversation: Like us on Facebook: @For Benefit Medicines     

Follow us on Twitter: @FBMAustralia

Prioritising patients over profits


Australia’s first ‘for-benefit’ pharmaceutical company directing

100 per cent of profits to patient support & medical research  

Contact: Kirsten Bruce


P: +61 (0)2 9968 3741/1604

M: 0401 717 566

A: Building #6

    1110 Middle Head Road,

    Mosman, NSW

    2088 AUSTRALIA

  • Facebook Clean Grey
  • Twitter Clean Grey
  • RSS Clean Grey
  • Flickr Clean Grey